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Hot Players in Rich Media and Rich
Media Technology.
AdInterax
Developers of rich media ads and the rich media Design &
Management Suite. A robust set of tools to quickly create
rich media ad formats, such as expanding ads, floating ads,
streaming video ads, and polling/survey ads, by drag and drop
media elements.
AdInterax also provides
campaign tracking in real time and measure usage, including
hotspots clicked on, length of time videos were watched, and
return of real-time survey data.
Oddcast
Oddcast has been around for a few years, but has only recently
evolved into a dynamic marketing tool. Its technology assists
online marketers with a range of products from simple, in-page
talking-head assistants to fully dynamic viral programs.
Oddcast products are
based on Flash-based virtual characters that reside on Web
pages. Using Oddcast's VHost Studio program, a phtograph headshot
can be converted into a vector-based art file. A voice track
is either recorded or generated by a voice engine that coverts
text to voice. The two files are automatically lip-synced
to give the animated person to communicate with customers
24/7. These characters can be used in Web pages, email, and
rich media banners.
WildTangent
Embedding product placement into online games is proving
an effectivel branding tactic.
WildTangent are experts at designing online games that
specifically meet the needs of the brand.
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